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Streamlining and Sunsetting: The Future of BTK

We are streamlining, sunsetting, and making changes as we look to the future of Below the Kōwhai…

In light of the current State Of The World, I have made the strategic decision to sunset our physical products and shift my focus towards our digital sewing patterns.

While we have been experiencing these symptoms for a year, now is the time to make decisions and take action. This step will allow me to streamline our operations, ensure the survival and longevity of Below the Kōwhai, and better serve our customers in the long run.

As we transition away from physical products, we understand the importance of clearing our existing stock. To facilitate this process, we will be offering changing weekly specials. I hope this provides our valued customers with exciting opportunities to grab some great deals. These specials will allow us to efficiently manage our inventory and pave the way for a more streamlined future.

Gift with purchase

This Week’s Special:

Free 10x Pack of Buttons with Your First Metre of Fabric!

We are thrilled to kick off our weekly specials with an incredible offer! A free 10x pack of buttons with your first metre of BTK fabric!

It’s the perfect opportunity to stock up on fabric and add a delightful bonus to your creative projects. To take advantage of this offer, simply add a pack of your favourite buttons to your cart and use the code “10buttons” during the checkout process. Don’t miss out on this limited-time promotion, available this week only!


Free button promotion has ended!
19/06 = free set of sewing labels with any purchase. Add your chosen set to cart and use the code “freelabels”

Sunsetting BTK fabric

Looking Ahead

We remain committed to delivering exceptional value and experiences to our customers.

While we bid farewell to our physical products -Fabric, paper patterns, print services, buttons, and notions- I am excited about the future and the opportunities that lie ahead. I am ready to embark on this new chapter, and am grateful for your continued support as I navigate these changes with you.

Sunsetting our physical products was not a decision made lightly, especially when it had long been a dream of mine to build a beautiful collection of fabric. But, it is a necessary step to ensure the long-term success and sustainability of our business. We believe that by concentrating our efforts, we can enhance our beginner friendly sewing patterns, innovate new solutions for this ever changing industry, and continue to serve as a trusted resource for your creative journey.

Sunsetting BTK fabric

Don’t forget to check out our weekly specials and take advantage of the current offer. Grab a free 10x pack of buttons with your first metre of fabric purchase.

Click here to see all available BTK Fabric.

Next weeks special will be updated in the VIP Community, stay tuned!

Thank you for being part of our community.

Love and happy sewing,
Sophie x

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